When you think of brand management and repair, you might assume that the two are mutually exclusive. This isn’t always the case, though.
Brand management and repair providers are sometimes in the same field. A good example is the advertising firm Cheetah Group. Cheetah provides a full range of services to clients and brands.
Cheetah Group includes several divisions, including creative, media, promotion, consumer relations, and technology. One of Cheetah’s most successful divisions is the Brand Connect Team. This group works with brands on communications needs and runs social media programs.
Brand managers are good at problem solving, while repair providers are good at communication. Unfortunately, this is sometimes confused with the other way around. The difference between those two terms is becoming clearer every day.
When you hire someone to help you solve your problem, you need to be sure that they have the ability to help. A lot of businesses think that their problem is brand management and then hire a brand management company. The problem is that they have more work than they can handle, so they turn to a brand management company.
They should realize that it’s not just about marketing or branding, it’s also about communicating, and communicating is all about the way that you communicate with your customers. In other words, it’s not just about how you say things, but also about the message that you are saying. You need to make sure that your company is working closely with their customers to provide clear, concise, precise messages, and a lot of your reputation and success is dependent on that. Of course, brands and repair providers have plenty of things in common as well.
Repairs are pretty much just people doing their jobs. There’s a lot of brand management, though, in the form of clients trying to figure out what a company does and whether or not they want to do it. Repair companies and brands both need to make sure that they understand how to get their message across to their customers, because both groups rely on word of mouth.
In fact, repairs companies are increasingly using social media and traditional advertising strategies to help promote their brands. As long as consumers are communicating with their repair providers, they’re keeping their name and their reputation. It’s true that social media will always be important, but it’s also true that the repair community is finding new ways to promote and market itself, which will help boost the overall effectiveness of its brands.
Once your brand has been taken care of, it’s time to take a look at your repair practices. Is your overall policy helpful? Do you give the customer the necessary information to make an informed decision, or are you being overly pushy and trying to get the customer to purchase a product?
Are you dealing with a customer service representative who actually understands what their job is, or is your representative so quick to call someone a “FAG” or some other name? Is your response time reasonable? Repair providers and brands need to be making sure that they have accurate reports on their sites, and that their agents are really answering questions when people have them.
For many people, they don’t know who you are or what you do, so when you first meet them, it’s time to walk them through a few different departments, especially the ones that relate to their industry. Many repair companies and brands take pride in the fact that they have great support, and that they’re willing to work with their customers.
These are all great examples of brands and repair being part of the same company. Brand management and repair aren’t mutually exclusive, but there are differences in both. Just because they don’t seem related doesn’t mean that they’re not.