Google is an internet phenomenon that has revolutionized the way people market and buy online. With over forty million active users and with a market that cover almost the whole world, Google is considered one of the biggest forces in online marketing. Google online reputation management basically refers to the controlling or influencing or hiding of a person’s or organization’s reputation online.
When negative content is written about a business, products, services or an organization, it can have a huge effect on its ranking in the search engine results. One of the ways businesses can deal with this problem is to write positive content about their services or products to counteract negative publicity. This is not always easy, though. If you want to succeed in online reputation management, you need to learn some advanced techniques.
The first way in which Google deals with negative publicity is to remove it from the search results. One of the easiest ways is to submit the complaint portals to the Google Search engines so they can be directly checked by Google. In addition, you can directly submit links to your website to the complaint portals so Google will check them as well. If the links contain negative content, Google will not consider your links as legitimate.
Another way in which Google deals with negative publicity is to assign a “page rank” to the portals affected by negative publicity. As a result, only links to websites that are important will be included in the results. Because of this, the links to websites that are irrelevant will be omitted from the search results. This also has a drawback: although Google attempts to maintain a quality website, pages linking to poor-quality websites are also omitted from its results. You therefore need to be very sure about the relevance of the website that you link to before using the complaint portal.
You can do this by monitoring the negative comments and reviews made on the portals where your website links to. Google does not publish the number of links pointing to any particular website; however, you can use Google Webmaster Tools to find out the exact number of negative comments made about your website. The higher the number, the more influence negative publicity has on the ranking of your site in the search results.
Google also uses social media in its efforts to manage online reputation management. The search results will be affected by the strength of the social media presence of the particular website. For example, if a large number of negative posts are made on a particular blog, a large number of people will likely check that blog. Google has recently started including the number of visitors to a blog in its search engine results. This new feature is referred to as “influencers” and Google uses these influencers to manage and disperse the negative news.
This is how Google works. It applies the same process of applying natural algorithms to its search results that it uses for online reputation management. On the other hand, social media outlets that are influenced by negative reviews can quickly spread the word. As a result, the number of visits to a website does drop when one of its influencers makes a post about it. However, once that post is fixed, traffic continues to flow into the website.
Google employs the same principles of online reputation management that Bing and Yahoo use. It applies the same natural search algorithm to its search results. It uses social media as well as external backlinks to identify sites that could be affected by negative reviews. Using these two different tactics, Google has the ability to address the issues and prevent negative reviews from impacting rankings.