You may have heard of a “online reputation management” blog, but what is it? Is it simply another way for companies and ordinary individuals to “manage” their reputations online? Are they really necessary?
The answer is no. A blog is not a replacement for a strong social media strategy or a company’s content writing department. The purpose of an online reputation management blog is to help you manage your online reputation – to manage it well, that is. It will alert readers to the fact that something is wrong, and in doing so, help create a more positive online image for you or your business. But if a blog is used incorrectly or without proper effectiveness, then it can do more harm than good.
That said, a good online reputation management blog should supplement, not replace your efforts at improving your reputation online. A blog can’t fix or prevent your reputation from becoming negative. However, a well-written blog can improve your reputation, albeit a little slowly. A blog is, by definition, a form of writing, and as such is subject to the same rules that other forms of writing are held to. Here are some things to remember when using a blog to boost your reputation:
Write regularly and frequently – It’s best to write at least one blog post each week. If you must, write on important topics or niche topics which are likely to come up in discussion. Remember, other people do not share your opinion or viewpoint on everything. For example, if you run a blog about dogs, there is a chance that some people are going to disagree with some of your posts on cat health care. Write on subjects that appeal to your readers. Make sure to engage with your readers in the process.
Post often – Each week, post at least one major news story or breaking news story. This may be related to your business, but it doesn’t have to be. Whatever you choose to publish as long as it warrants a substantial amount of new content will do. Reputations are built on repeat visits. If someone finds your blog entry interesting, they will visit your website to read more. Ultimately, this increases their likelihood of clicking on your links.
Talk to others – You can’t effectively build a brand’s reputation if you don’t interact with existing users and the industry. Find friends in the online world and engage in online discussions. If you want to be taken more seriously in the online community, you must treat every voice with respect. Take note of any negative posts that you see, no matter how much you think they are hilarious. Remind yourself of these points every time you post a blog entry.
Seek out feedback – There are several ways to get feedback for your blog. Ask others what they think about your content. Attend conventions and meet with other bloggers to discuss what topics they most often talk about. When you hear back from them, use this information to improve your writing.
Creating an online reputation management blog is a great way to boost your brand’s reputation online. As long as the blog is informative and interesting, others will want to read it. Remember to update the blog regularly and engage in conversations with other bloggers. With a little bit of work, your blog can soon be recognized as an authority in its field.
However, there are some rules that you need to follow when you create your online reputation management blog. The first rule is that you cannot have negative comments on your blog. Other people read these comments and may come to your website, believing that you are all about negativity. In fact, a good online reputation management strategy is to post thoughtful comments on other blogs and websites as well. This shows that you are sensitive to negative commentary and try to understand why someone might have an opinion that differs from yours.
Another rule that you need to follow is that you should not post your personal information on your online reputation management blog. This includes your full name and where you live. Only include your most recent address. While this may seem like common sense, a lot of people forget to do this and their blogs can develop a bad reputation online.
Your online reputation management strategy needs to include both positive and negative mentions. You must be careful not to use either one too much or else you will turn your blog into a negative advertisement for your business. If you do not have anything positive to say about your company, then you should probably not mention it at all. On the other hand, you should mention negative mentions only in rare occasions and never appear to downplay your company.