Two Tips For Doing Reputation Management
Your firm needs proactive reputation management. This is about two different things. It is about reputation and it is about managing the efforts of your organization.
Reputation management is about establishing an image of your firm. What does that mean? It means you have a certain image that people have about your firm. You can’t just change that image overnight. What do you do to make sure that people know your firm as good as you want them to know it?
One of the first things you have to do is have one or more “imprints” on the internet. That means one address or one phone number where all your communications are going to go. If you send your newsletters and catalogs, those will go out from this address.
The next thing you want to do is have a real name for your firm. Make up a nice sounding name like Seagull Consulting. Just remember that “Impressions” is not a real name.
When people go looking for a good firm, they don’t think they need to have a picture in it. You should let people see that you have a picture in your brochure. That will get your name and a face out there for the world to see.
The next thing is to get yourself in front of your customers, especially if you’re a good firm with some good business. The way to do that is to get your name into good publications and web sites. You’ll want to start by doing a search for “PR.” Next look at the list of top PR firms.
In that list you’ll see some names that are listed under very strong reputation. These firms tend to specialize in reputation management. If you go to their web site and read the literature, they’ll give you some hints as to what you need to do to be successful.
If you don’t want to spend a lot of money, you can buy a book and put in the information about a firm that has a strong reputation and start there. You may also need to write a short article or something about your firm’s reputation management and put it on the web. That is how I got my name out there.
With the Internet, there are some simple tools that can be used to get started with proactive reputation management. There are free ones, but the goal here is to maintain and improve your reputation before paying anything.
Next, find out where your competitors are advertising their firms. Do they advertise in newspapers? Do they promote their company through fliers? Sometimes there are deals out there that are better than what you’re paying for, but most times these offers aren’t real.
Try to find out what kind of advertising is doing well and try to get into that. You will find that even if you don’t advertise, that you might be able to get a discount through other firms by using your own advertising.
Make a point of keeping your business goals in mind when you are doing your reputation management. Having a great reputation means a lot more than having just good words written about you on the internet.